Moti Ankari

Fashion, Style and Lifestyle Blogger

Project:  Brand Identity Refresh (Logo & Website)

Brand Identity Refresh= What started as a website refresh and conversion from blogger to WordPress turned into a total brand identity overhaul. To fit the more modern and minimal aesthetic of wordpress and the theme chosen for his blog, I decided to present him with some very flat minimal logo options. The one he finally chose was my interpretation of what his brand represented in a very simple and clear manner. Each element in the logo represents style and fashion, which is the primary focus of Moti’s blog